Land Securities is opening a new virtual reality gaming experience to complement the shopping experience at its Trinity Leeds centre.
The opening of immersive virtual reality experience Tick Tock Unlock at the centre this week is the latest development at a shopping centre that was launched in 2013 with the ambition of being the “UK’s most digitally-enabled mall” offering an “all-digital experience” through measures such as a loyalty app, personalised shopper communications and free wi-fi.
Now it says it is the first shopping centre in the UK to provide customers with a VR-powered hyper reality experience – a move that reflects the fast growth of virtual reality gaming. Trinity Leeds is bringing the Tick Tock Unlock virtual gaming experience, a free roaming live action challenge set in the playground of a virtual world and played by groups of up to six people, to a 665 sq ft unit on the centre’s first floor.
Ali Khan, director at Tick Tock Unlock (pictured left, with fellow director Samrien Hussain) said: “This will be the first real taste of virtual reality for the British public in a gaming and live action environment.”
Rob Jewell, portfolio director at Land Securities, said: “Trinity Leeds has established a reputation locally and internationally for orchestrating unprecedented memories for every single visitor to the centre – and Tick Tock Unlock will do just that.
Signing Tick Tock Unlock is more than extending Trinity’s well-established leisure, entertainment and innovation offer, it’s adding a new dimension for Leeds and the whole of the UK that has never existed in a shopping centre environment before. Trinity Leeds is fulfilling Land Securities’ commitment to providing our customers with leading brands, latest technology and truly unforgettable experiences.”
The launch of the new Tick Tock Unlock VR experience coincides with the start of the Leeds International Festival on April 22.